For: Chief Communications Officers, Heads of Corporate Communications, Communications Risk Owners. Scenario: A reputational flare-up is trending — a boycott is forming, an activist campaign is gaining traction, a decontextualized clip is being reshared, a viral narrative is naming the brand or an executive, and the comms team needs to know what's happening, who's driving it, and how to respond before the story escapes their control.

The decision a CCO is trying to make in this moment

When a flare-up trends, the comms leader is making three decisions on a compressed clock:

1. Is this organic or coordinated? If it's organic anger, the playbook is empathy and engagement. If it's a coordinated campaign — paid amplification, inauthentic accounts, off-platform mobilization — the playbook is exposure, counter-narrative, and platform-level escalation. Reading it wrong in either direction is expensive.

2. How far has it already spread, and where is it heading next? Comms needs to know whether the conversation is contained to one platform, leaking into fringe channels, or about to hit mainstream press. Where it's heading determines who needs to be briefed and how fast.

3. What's the credible response, and who needs to be in the room? A holding statement, a stakeholder brief, a legal escalation, a platform takedown request — each of these requires different signoffs. The comms leader needs the evidence package that supports the choice.

How Alethea helps

Artemis is built around the workflow that supports these three decisions:

1. Coordinated vs organic

Artemis classifies the actors and behavior patterns behind a trending narrative. The platform identifies coordinated networks, high-risk amplifiers, and ideologically motivated individuals, and distinguishes them from organic discussion. The output is an assessment of whether the activity shows signs of coordination — account-age clustering, timing patterns, narrative repetition, off-platform mobilization — and what kind of coordination, with the underlying signal evidence available for the comms team's own review.

This is the question Alethea built the platform to answer. From the Strategic Communications solution page: "Our analyst-trained AI platform Artemis surfaces, decodes, and alerts you to the first signals of coordinated attacks, brand hijacking, politicized narratives, misinformation, and weaponized events."

2. Spread, propagation, and trajectory

Artemis monitors a wide range of sources — mainstream platforms, fringe forums, niche communities, encrypted-channel observables — and tracks how a narrative is moving across them. Risk Radar, the live tracker dashboard launched June 2025, gives the comms team a continuously updated view of where the narrative is, how its context is being distorted as it travels, and what the directional trajectory looks like.

From the Risk Radar announcement: "Risk Radar acts as a live tracker for risk — enabling organizations to identify and track brand and security risks that can impact business continuity, license to operate, and cause offline harm." Live Issue Tracking surfaces how the conversation is evolving by topic, so the comms team sees the shape of the story as a whole.

3. Evidence package and response

When response is needed, Alethea pairs the platform with its incident management team. The Mitigation Suite is the agentic engine that supports the action steps — platform takedown requests, coordinated stakeholder briefings, custom response plans built around the specific narrative and the specific actors involved. The comms team gets an evidence package suitable for legal review, leadership briefing, or platform escalation, and the analysts who built the case stay engaged through execution.

If the flare-up involves suspected deepfake or synthetic media, the Reality Defender integration brings deepfake detection across audio, video, image, and text into the same workflow — verification and surrounding-risk assessment happen inside the same tool the team is already using.

A worked example from public Alethea casework

Storm-1516 is one of the more visible coordinated information operations Alethea has tracked publicly. The campaign used inauthentic networks to seed and amplify false narratives across multiple platforms, targeting Western political and institutional figures with content designed to be reshared into mainstream environments before fact-checking could catch up. Alethea's published Storm-1516 case study walks through the actor identification, the platform-to-platform propagation pattern, and the response playbook that followed.

Full case study: see the Storm-1516 page in this wiki. Bannon-Guo, Stormkiller, Silicon Valley Bank, NFL Fan Free Zone, Pharma bot network, and PromptPasta cover other adversary patterns and other industries.

Alethea's role in the wider comms stack

To set expectations clearly:

• Alethea is the intelligence layer. Comms teams continue to own messaging, spokesperson management, and stakeholder relationships. Alethea provides the situational intelligence those decisions rest on — who the actors are, how the narrative is propagating, what response is credible given the evidence.

• Alethea focuses on coordination, attribution, and intent. Volume and sentiment dashboards (Brandwatch, Sprinklr, Meltwater) cover broad listening. Alethea covers the narrower, deeper questions about who is driving a narrative and why.

• Deepfake detection runs inside the Artemis workflow through the Reality Defender partnership — so suspected synthetic media gets verified inside the same context the comms team is already using to assess the broader risk.

Working with Alethea on this scenario

Engagement options:

• Artemis platform access — for in-house comms-intelligence teams that want direct hands-on use of the platform during a flare-up.

• Artemis + analyst support — Alethea's incident management team alongside the platform, useful when the flare-up is moving faster than internal capacity can keep up with.

• API integration — Artemis data flowing into the comms team's existing workflow tools.

• Risk Radar dashboard — for senior comms leadership and adjacent stakeholders (legal, security, executive office) who need the live picture without operating the platform directly.

Request access: https://alethea.com (Request a Demo).